On April 15th, the 131st China Import and Export Fair (referred to as "Canton Fair") opened online. This is the fifth time that the Canton Fair has been held in the "cloud". With face-to-face communication blocked, how can exhibitors retain merchants and expand customer sources through the Internet? How to use the Canton Fair to develop both domestic and international markets? Recently, GRTN Channel, Jiangmen TV Station, NewsGD, Jiangmen Daily and other media interviewed and researched Jiangmen exhibitor - MASTRA PUMP, chairman of the board Mr. Chen Guorong, shared his experience of the online Canton Fair and how to seize the opportunity at the Canton Fair.

MASTRA PUMP is a benchmark enterprise in Jiangmen City. More than 70% of its products are exported products, and the products are globally exported to more than 80 countries and regions. In order to develop business opportunities and occupy the markets, the company took additional product photos, updated product electronic promotional materials, produced product catalogues for specific countries, and also built 2 independent websites to allow customers to better understand the company's products. In terms of products, the company has developed a variety of marketable new products to participate in the exhibition.

Through visiting the factory building and live broadcast room, we intuitively experienced the actual operation process of MASTRA PUMP 's participation in the 131st online Canton Fair. Chairman Chen Guorong said in the interview: "This time we plan to launch some unique products based on the original products. For example, environmentally friendly and energy-saving stainless steel products have significant energy-saving effects, which are about 6%-10% higher than traditional products. In addition, we focus on promoting solar water pumps, and it is very convenient to install these water pumps in remote mountainous areas where wires cannot be pulled through.”

As an important way for exhibitors to display their products, the online Canton Fair is inseparable from live broadcasts. After the last four sessions of "exercise", MASTRA PUMP has fully adapted to this form, and filmed a short video of the factory visit in the early stage of the Canton Fair to visually demonstrate the company's strength, scale and manufacturing process to domestic and international customers. It is reported that the short film/video is well received among customers, and obtained business cards from many foreign business representatives, and had made a lot of business and achieved good results.

Due to the impact of the epidemic, many customers could not come to visit. MASTRA PUMP also thought of what customers thought, and conceived many feasible business promotion methods, which received good results. It is reported that in 2020 and 2021, the company's sales performance increased by more than 20% year-on-year.

Warmly welcome all to visit MASTRA PUMP booth in 131th Canton Fair!